SEO MCP Server

MCP stands for Model Context Protocol. It gives a compatible AI assistant a standard way to call external tools. The DataWise MCP server exposes 14 read-only tools for SEO research and your connected DataWise projects, so the assistant can retrieve data during a conversation.

DataWise works in the Claude and ChatGPT apps, Claude Desktop and Claude Code, and in AI agents including Grok Bot, OpenAI Dots and Hermes Agent. Other clients need support for remote MCP over Streamable HTTP and either OAuth sign-in or bearer-token authentication. Custom connector availability depends on your assistant's plan and workspace settings.

Open DataWise Settings and find MCP & AI assistants. Add https://mcp.datawiseseo.com/mcp as a remote connector in your assistant, then sign in to DataWise and approve access. Clients that require a personal token can use one generated in Settings. Start by asking the assistant to list your DataWise rank-tracking projects.

MCP access is included with AI Ranking community membership. Research tools that request provider data count toward a daily MCP data allowance, and rate limits apply. Reading stored Search Console, rank-tracking, and AI tracker data does not incur a DataForSEO charge. View current access and usage in Settings. Your AI assistant's own plan and usage terms apply separately.

No. The released tools are read-only. They retrieve research and report on your DataWise data. Your assistant can draft recommendations or content from those results, but the DataWise MCP does not publish articles, edit your website, create tracking projects, or start site crawls.

An AI SEO agent is an AI agent that does SEO work on its own, such as weekly keyword research, content briefs or ranking reports, instead of waiting for you to ask in a chat. Connected to DataWise, it works from real search data rather than guesses. Every DataWise tool is read-only, so the agent can research and report but can't change your site through DataWise.

No. Keyword, competitor, backlink, and other research tools request provider data, which may be cached or drawn from an index. Search Console, rank tracking, and AI tracker tools read data already stored in DataWise. Historical AI mentions come from a separate provider index. Ask your assistant to state the source, market, and available reporting period.

Connect your property in DataWise first. The MCP can then list your connected properties, retrieve overview totals and trends, and return queries with clicks, impressions, CTR, and position. It reads the data stored in DataWise; it does not provide arbitrary Search Console API access or URL Inspection.

The SEO Assistant is a chat experience inside the DataWise app. MCP lets a compatible external assistant call DataWise tools from its own conversation. Choose the app when you want the built-in workflow, or connect MCP when you want to work in an assistant you already use.

Yes. Sign-in connections ask you to authorize access to your DataWise account. Your project and Search Console tools are scoped to that account. You can disconnect authorized assistants and revoke personal tokens in Settings. Data returned to an external assistant is also subject to that assistant's data-handling terms.

Check the site, market, reporting period, and returned evidence. Missing keyword data is not proof of zero demand, provider traffic estimates are not your analytics, and keyword gaps cover a limited sample. The assistant interprets the data, so review its conclusions before making changes.